Seafood fraud is a global problem. A recent study found that 1 in 5 fish are mislabeled. That means you, the consumer, are paying the price – sometimes with money, when a cheaper fish is substituted for a more expensive fish, and sometimes with your health, should there be an allergy to one species vs. another. The seafood industry infrastructure is not designed to identify these weak links in the supply chain so that irresponsible or immoral labeling practices can be identified and eliminated. At Aqquua, we are working on a solution.
Fishly™: The Official Seafood Authentication System
Aqquua and its technology partners are developing a platform for the authentication of seafood, tracking a catch from its point of origin all the way to the point of sale. This will enable all seafood companies, be they aquaculture or traditional marine-based fishing operations, to self-impose a standard of quality that will raise the bar for the entire industry and give consumers the assurance they lack, and the confidence to buy fresh seafood without any doubts as to the veracity of the label.
Learn more about the need for true authentication and traceability here.
See the full breadth of seafood mislabeling here